Local SEO + Google Business Profile Management

Local SEO built to increase map visibility, calls, direction requests, and website visits.

  • Map Pack Visibility – Improve ranking signals inside Google Maps.

  • Listings + Trust – Clean NAP consistency + stronger local presence.

  • Lead Signals – Track calls, clicks, and form leads where possible.

Free Consultation

The Visibility

Search Changed. Most Websites Did Not.

AI Overviews and the map pack now answer most searches before anyone reaches a website. Ranking alone is no longer enough. Your business has to be structured to win the few clicks that are still on the table.

0%

of US Google searches now end without a single click to any website

SparkToro / Similarweb, 2026
0%

of local intent searches trigger a map pack above the organic results

Moz
0%

of all Google searches are looking for something local

Google

Out Of Every 100 Google Searches

Only a fraction ever reach a website at all. When an AI Overview appears, that number drops by roughly half.

No click
68
Reach a site
32

Those 32 clicks are what everyone is fighting over.

SparkToro / Similarweb, 2026

When The Map Pack Shows, Here's Where Clicks Go

On a local search the map pack sits above everything else and takes the largest share. The organic results below it still take nearly a third.

44% Map pack
  • Map pack 44%
  • Organic results 29%
  • Paid ads 21%
SOCi & SEOProfy local SERP click studies

What Actually Decides Your Map Pack Position

Your Google Business Profile is the single biggest factor, but it is not the whole picture. The signals your website controls add up to even more, which is why the two work best together.

42% Driven by your site
  • On-page SEO 19%
  • Links to your site 15%
  • User behavior 8%
  • Google profile 32%
  • Reviews 16%
  • Citations 7%

Profile work moves 32%. On-page SEO, links and site behavior move another 42%. Our combined plan covers both.

Moz Local Search Ranking Factors, 2026

Monthly Local SEO Packages

Local SEO

$500/mo

Best for small service businesses that want stronger map visibility.

  • Google Business Profile optimization + ongoing management
  • Core citations + NAP consistency checks
  • Citations cleanup (duplicates / inconsistencies)
  • Review Management + Outreach (optional)
  • Monthly reporting + priorities for next month
Get a Free Proposal
Most Popular

Local SEO + Website SEO

$1,500+/mo

Best for businesses that want stronger map visibility plus ongoing website SEO growth.

  • Everything in Local SEO
  • Website SEO strategy + ongoing optimization
  • Keyword research for service, city, and blog opportunities
  • On-page improvements for key service pages
  • Service area and city page strategy
  • Schema markup recommendations and implementation
  • Blog/content planning and SEO optimization
  • Link building and authority growth
  • Monthly reporting with ranking, traffic, and next-step priorities
Get a Free Proposal

Advanced Lead Tracking (Optional Add-On)

Advanced Lead Tracking gives you a much clearer picture of where your leads and revenue are actually coming from. Instead of guessing, we set up proper tracking across your Google Business Profile and website so every lead can be attributed to the correct source.

  • WhatConverts call tracking for both website + Google Business Profile
  • UTM tracking to identify exact lead sources
  • Capture original referrers, GCLIDs, and key attribution data
  • Lead qualification tracking (separate real leads vs spam)
  • CRM integration to match leads to closed jobs (if available)
  • Revenue attribution reporting (monthly, quarterly, or annually)

At the end of the day, clicks and website visits are helpful, but what really matters is sales and revenue. This setup gives you full clarity into what's actually working so you can make better decisions.

Advanced Lead Tracking
$200+/mo

Optional add-on for businesses that want true lead and revenue attribution.

Add to My Plan

What Local SEO focuses on

Local SEO is about improving visibility inside map results and local search surfaces. This includes your Google Business Profile, listing accuracy (NAP consistency), reviews, and local trust signals.

  • Map pack visibility + local search clicks
  • Calls, direction requests, and website clicks from listings
  • Reviews + trust signals that influence conversions
Want full SEO too?

If you need ongoing content, service page expansion, or technical SEO improvements, see our full SEO packages.

View SEO Packages

Not sure which plan fits?

We'll recommend the right option based on your service area, competition, and current listing setup.

* Pricing is for ongoing Local SEO services. Scope may vary based on competition, number of locations, and current listing accuracy.

FAQs

Don't see your question here? Find more answers in our help center or connect with our support team!

Yes, you absolutely can manage your own profile. The real question is how much your time is worth. Keeping up with Google’s updates, new features, and ongoing changes takes consistent effort. On top of that, properly optimizing your profile to actually rank and bring in leads is not a one time task. We handle the strategy, optimization, and ongoing updates so your business shows up where it matters and turns searches into real customers. That way you can stay focused on running your business. Our clients typically see more calls, more reviews, better rankings, and increased website traffic over time.
Yes, there is no long term contract. You can cancel whenever you need to. That said, we recommend giving it at least 3 months to see meaningful results. If you decide to cancel, everything stays yours. We do not remove work or restrict access. You remain the primary owner of your Google Business Profile, and we are simply added as a manager.
No, we do not charge a setup fee. The first month usually requires more time to properly set everything up, but we include that in our standard pricing. Our focus is on building a strong foundation from the start without adding extra upfront costs.
We track key actions from your Google Business Profile like calls, website visits, and direction requests so you can clearly see how customers are engaging with your business. Beyond that, we work to improve your visibility, reputation, and overall trust, which all play a role in converting those visitors into real leads. If we are managing your website as well, we track form submissions, calls, and other conversions so everything ties back to your actual business goals.
Advanced Lead Tracking is an optional add on that gives you a much clearer picture of where your leads and revenue are actually coming from. We set up a call tracking number using WhatConverts for both your Google Business Profile and your website, along with tracking software on your site to capture key data like UTM parameters, original referrers, and GCLIDs.

This allows us to properly attribute each lead to the correct source instead of guessing. If you use a CRM, we can also match leads to closed jobs so you can see actual revenue generated. This can be done monthly, quarterly, or annually depending on what works best for you.

At the end of the day, clicks and website visits are helpful, but what really matters is sales and revenue. This setup gives you that level of clarity so you know exactly what is working.
The map pack is the box of three local businesses that shows up near the top of Google with a map beside it. You have seen it any time you searched something like "plumber near me" or "roofing company Melbourne FL." It sits above the regular list of blue links, and for local searches it is the most valuable spot on the page. Getting into those three slots is the main goal of local SEO. You may also hear it called the local pack, the 3-pack, or map results. They all mean the same thing.
Organic results are the standard blue links listed below the ads and below the map pack. They are the regular web pages Google ranks based on relevance and quality. "Organic" just means you did not pay for the placement. You earned it through your website content, your site structure, and other sites linking to you. This is where your actual website competes, as opposed to the map pack, where your Google Business Profile competes.
They are two separate contests on the same page, and they are judged differently. The map pack ranks your Google Business Profile. Google weighs how complete and accurate your profile is, your reviews, your categories, and how close you are to the person searching. Organic results rank your website. Google weighs your page content, your keywords, your site speed and structure, and links pointing to your site. That means you can win one and be invisible in the other. A business with a great website but a neglected profile often gets organic traffic and no map pack visibility. A business with a polished profile and a weak website often has the opposite problem.
Because they capture different customers at different moments, and together they cover most of the page. On a local search, roughly 44% of clicks go to the map pack and about 29% go to the organic results below it. If you only appear in one, you are leaving the other share to your competitors. There is also a compounding effect. When your business shows up in the map pack and in the organic results for the same search, you take up more of the screen, you look more established, and you crowd a competitor out of a spot.
Yes, and this surprises a lot of business owners. Your profile is the single biggest factor in map pack rankings at roughly 32% of the weight. But the signals that come from your website add up to more than that. On-page SEO is about 19%, links pointing to your site are about 15%, and how people behave after they click is about 8%. That is 42% total, and all of it lives on your website. Google also sends people from your profile to your website to decide whether to call you. A slow or confusing site loses the lead after you already won the click. The profile gets you seen. The website gets you hired.
NAP stands for Name, Address, and Phone number. NAP consistency means those three details are written exactly the same way everywhere your business appears online, including your Google profile, your website, and directory listings. It matters because Google uses those details to confirm your business is real and that it is where you say it is. Mismatches, like an old suite number or a former phone number lingering on a directory, create doubt and can hold your rankings back. Cleaning this up is part of every plan.
A citation is any place online that lists your business name, address, and phone number. Think directories like Yelp, Apple Maps, Bing Places, the Better Business Bureau, and industry-specific sites. Each accurate listing is another signal to Google that your business is legitimate and located where you claim. Duplicate or outdated listings work against you, which is why cleanup is usually the first thing we do.
Most businesses start seeing movement in map pack visibility within the first 60 to 90 days, though this varies a lot based on your competition, your service area, and the current state of your profile and listings. Profile and listing fixes tend to show results fastest. Website SEO and authority building take longer but hold up better over time. We report monthly so you can see what is moving rather than guessing.
An AI Overview is the AI-written answer Google now places at the top of many searches. When one appears, far fewer people click through to any website, which is a large part of why about 68% of US searches now end with no click at all. It makes the remaining clicks more valuable and makes the map pack more important, since local searches still push people toward calling or visiting a business.
Yes. Review signals account for roughly 16% of map pack ranking weight. Google looks at how many reviews you have, how recently they came in, how steadily they arrive, and whether you respond. Reviews are also one of the biggest factors in whether someone picks you over the business listed next to you.